Over the past few years, the marketing landscape has changed significantly. The needs of consumers are changing with time regarding the technology to use in engaging with them. Therefore, as a marketing professional, you should employ the right marketing technology that will attract more clients to your business. One of the confusing tasks of a marketing professional is deciding on the most suitable tool to adopt. Additionally, the effectiveness of a marketing technology depends on how well it is implemented in the system. In case you are in search of a marketing tool to adopt in your business marketing activities, you should consider Sitecore. The performance of Sitecore as a marketing tool depends on how well it is implemented and used by a marketing professional. In this article, you will find the steps to follow when implementing Sitecore.
Sitecore implementation starts by understanding your needs. Marketers are usually specific regarding their needs and priorities, but there are some which are common. Make sure that you know the types of content that you want, such as downloads, blog posts, and testimonials. Based on your choice of content, you should pick the most appropriate content field. After identifying the types of content, you should proceed and make a web form. Online presence is crucial for every business in this digital age since it helps in generative leads. Sitecore’s web forms offer unlimited options regarding the number of forms that one can create. Analytics is an area to prioritize when it comes to understanding what you want to achieve by adopting Sitecore. The key behind targeted marketing is knowing your customers. Analytics is crucial in understanding your customers so that you can pick the most suitable marketing techniques and methods.
Sitecore implementation should be carried out by following the KISS principle. KISS principle focus on simplicity and straightforwardness in the implementation of Sitecore. Quite often, data integration and management gets sophisticated with time. Next, you should carry out the implementation process slow and easy. Sitecore has gained its status as a powerful marketing tool since it has many features, but you should take things slowly during implementation. You should start the implementation process by focusing on features that are critical in your marketing campaign.
During the implementation process, you should try and find a way to make your work easier. One of the steps to take is integrating CRM with Sitecore. Sitecore is not only a powerful marketing tool but also complex. Therefore, training is necessary if you want to use Sitecore correctly. The last step in the implementation process is partnering with a vendor to offer support and assistance. Implementation of Sitecore is a less challenging process if you employ the above-discussed tips in the process.