Birth Of A Snack Food Brand… the Story of PeaTos with Nick Desai

Birth Of A Snack Food Brand… the Story of PeaTos with Nick Desai

Did you know that there are 92,000 Cheetos eaten a SECOND and that Cheetos is a 1.7 BILLION dollar business? AND that 48% of Americans have eaten one in the last year! And that Frito Lay is a 4.5 billion dollar business and that it takes up 60% of the snacking market share? Well, Nick Desai, Chairman and CEO, Snack it Forward  has a vision for Junk Food without the Junk and he is creating a massive and impactful disruption to the junk food industry. 

Nick believes that there should be a bridge option between JUNK and totally unprocessed natural foods and he is willing to risk everything to make an impact on the obesity epidemic while being honest with who they are. 

Today on Leveling up meet Nick Desai. He has been the Chairman and … Read more

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You Won’t Get There By Accident

You Won’t Get There By Accident

YOU WILL NOT GET THERE BY ACCIDENT. Are you super laser clear on what you actually WANT to create for yourself? If you are not clear on where you want to go you won’t get there ‘by accident’.

Kinda like getting in a car and driving without deciding where you are going! You’ll get somewhere but it’s random and you may run out of fuel figuring out the destination.

That’s how I spent the first 4 decades of my life… chasing, following, changing directions… not being super clear on where I actually wanted to end up and getting clear on what I wanted that to feel and be like once I arrived.

Here’s the cool thing about deciding and then declaring a clear “vision and destination” for yourself:

Anything is possible if you can dream it up. It does not matter where you are … Read more

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How To Build Muscle

How To Build Muscle

Grow muscles grow…

  • You will not look like a man.
  • You will not accidentally become a bodybuilder.
  • You WILL love what you become…

What more muscle means to YOU….

  • Your body (mass) takes up less SPACE (Muscle takes up less space than fat pound for pound)5 lbs of muscle and 5 lbs of fat BOTH weigh 5 lbs on the scale BUT the muscle takes up a lot less space than fat. So basically YOU LOOK BETTER, TIGHTER, SMALLER and MORE TONED
  • Your metabolism works better. The more muscle you have, the more calories you use at REST
  • You have less aches and pains. The more functionally fit you are , the more muscle you have, the LESS you feel pains in your joints

To build muscle:

  • DECIDE it is happening. Your AGE, your (insert whatever self imposed stop and belief you have here) are NOT going to get in
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Dying Three Times in One Night to Creating the Ultimate Nyrvana with Drew Logan

Dying Three Times In One Night To Creating The Ultimate Nyrvana With Drew Logan

For over 2 decades, Drew Logan has dedicated his life to helping people transform and reach their full potential, physically, mentally, and emotionally. He is the Founder and CEO of Nyrvana Technologies,TV Personality from NBC’s “STRONG” with Sylvester Stallone, and Drew experienced what doctors believe to be the only medical case to survive 3 Sudden Cardiac Arrests, all in one night.  

You heard that right. Drew “DIED” three times in one night. What do doctors call what happened to Drew? IDIOPATHIC. A fancy name for “we can’t explain it” 

At 5% body fat, running triathlons, only 30 years old at the time, no family history of of heart issues, he was and is the definition of health! What happened to Drew has a 98% fatality rate and it happened three times in one night.

How did … Read more

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The Blame Game

The Blame Game

BLAME…It’s everywhere. It’s our spouses fault, our exes fault, our bosses fault, the economy’s fault. It’s our neighbor, the doctor, the food companies, our age, our diagnosis, THAT INJURIES fault. It’s our dang genetics, the advertisers fault the manufactures fault. It’s the world, the …it’s insert whatever here.

Blame feels good in a moment. It lets us be a victim. It lets us be right. It lets us feel heard. And…

BLAME FIXES NOTHING

This is not a recent picture of me. When I found it on my camera roll this morning I instantly went into blame as to why I have not been able to run, or do these challenging beach stair workouts that used to be a staple for me! I went into the stories around my injures this last year, my age, and more. And then, after my pity party of “blame”, I shifted … Read more

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Stop the Judgement

Stop the Judgement

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Before you judge and criticize others make sure YOUR life is perfect you see, no matter what we do / say/ post there is judgement.

Post an active pictures : Get a dm or comment “must be nice to have time to do that…”

Share a food story or pic “You shouldn’t eat that, or you are eating too much or not enough”

See a mom at school drop off incredibly put together, or incredibly messy… more judgement.

Post a pic with friends : more judgement…. why are you with HER? Why are you wearing THAT? Why are you NOT doing this?

Share a success, a win? More judgement.

Ladies… OMG! Interrupting this here. Let’s stop the judgement. For real.

You never truly know someone else’s journey.

You never know what someone else is walking through.

You never fully have “all the information”

And quite frankly, … Read more

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Overcoming Dyslexia to Become the Go To Copywriter for Entrepreneurs with Jennifer Hudye

Growing up with entrepreneur parents, Jennifer loved to perform and loved playing with cash registers. She knew she wanted to be an entrepreneur and make a lot of money helping people but she had a LOT of limiting beliefs. She was dyslexic, HATED to write, was insecure around school and viewed herself as a terrible student 

After launching an online fitness business as a side hustle that was not initially working, she  connected the dots that she needed to learn how to Enter Conversations going into the PROSPECTS minds FIRST, meet them THERE and make them feel totally understood. When she figured that out her passion emerged. COPYWRITING. She would become a MASTER at this and her business started converting. It converted SO WELL that she started attracting other entrepreneurs that wanted her help.

TODAY,  Jennifer Hudye is the Founder and CEO of Conscious Copy & Co., one of the … Read more

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A People Pleaser

A People Pleaser

I used to pride myself on being a chameleon… That meant: 

  • Being all things to all people
  • Adjusting my likes and dislikes to theirs
  • Saying, doing what I think they want to hear or see.. 

Ugh!! It was exhausting! And I didn’t realize what I know now- there is a name for it and it’s called “people pleasing”

It’s such an easy trap to fall into! I mean…

  • We want to be liked
  • We want to fit in
  • We don’t want to create problems… 

But there is a huge problem with people pleasing. There is huge cost.

  • We forget who WE are
  • We lose the authentic version of ourselves 
  • We don’t know what we really like or don’t 
  • We stop going for our dreams.

With people pleasing you are doing something you THINK is right.

You don’t know it is hurting you but it is.

How do … Read more

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Next Big Star Stripped Away for Being Gay with Jonathan George

Next Big Star Stripped Away for Being Gay with Jonathan George

Jonathan George Builds Rock Star Brands! He  is known as “The Human Hitmaker” because of his ability to see people’s untapped potential, his methods to pull that potential to the surface, and his ability to cultivate it into greatness.

But who he is TODAY is not who he always was! Growing up as a gay male, in texas, he never felt good enough. Bullied, picked on, and teased for his creative side confused him. With a father who was a pastor, he was taught to fit in a box and hide who he really was. Right before his gifts and talents and music were about to take off in a BIG way,  the industry he loved so much found out he was gay and they dropped him.

Devastated, but NOT defeated, Jonathon pivoted his passion into purpose and now … Read more

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Stop Saying I Can’t

Stop Saying I Can’t

Drop the “I used to be” syndrome and Stop believing that you are “too” anything ( insert whatever word here like unmotivated, busy, old, injured, etc) The key to being FIT at any age is not what you think…

First the 3 basics (which you’ve heard me say before lol but here goes)

1. What you EAT. This is so much of things. Eat MORE unprocessed real natural foods, load up on hydrating nutrient dense veggies, low glycemic fruits, healthy fats like avocado, nuts, seeds and olive oil and proteins like fish. Focus on adding MORE of the good, less of the “not so good” but know it’s what you eat 95% of the time not about PERFECTION (which is not possible)

2. Create INTENSITY in your workouts. Whatever that means for YOU. Push yourself harder from wherever YOU are. It’s not about doing what someone … Read more

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Attention Online Brands

Attention Online Brands and Entrepreneurs

If you are the type of person who has KNOWN you are meant to make a bigger impact , attract better clients and grow your reach but you have felt that something just is not working this is for YOU.

I am getting ready to take 30 of you through my private live coaching program.

You are a strong candidate for this if:

You KNOW  it’s possible to generate so much more income  from your brand and/or social media outlet but  just need that coach and a blueprint.

You are  the type of person who believes it’s possible to launch an idea or a project  on a whim — knowing nothing — BUT you get hung up on the “how” and wonder how others do this so fast!

You know you have a powerful STORY to share but would love help crafting it, telling it … Read more

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My Big Secret

My Big Secret

I kept a huge embarrassing secret: I was FAILING big time at my business a few years ago. From the outside you would have never know that but from the inside, I worked for even less than free for 2.5 years. Yup, It COST me (a lot) of time and money to run my business, I wasn’t making a dime of profit.

I was spending way more than I was earning on the WRONG people, the wrong help and it would crush me. Anyone that questioned my program fees at that time I’d want to scream at them “do you work for free?” Most people don’t. I was operating from stress and scarcity and it wasn’t working.

Why am I sharing this? Because at that time, from the outside my business was crushing it. I had the customers, the audience, but, I was not even close to … Read more

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You Are Not Too Old

You Are Not Too Old

YOU ARE NOT TOO OLD and It does NOT have to be “harder” as you age. Not Fat Loss, making more more money, starting a new business, finding that soul mate, ANY goal you are after. Stop saying “I am too old.”

Here is what IS happening and why your goals feel “harder” and like it’s “too late”

1. You stopped progressing. Yup. You stopped. For example with fat loss, you do the same workout you did 20 years ago and wonder why they aren’t working anymore. You HAVE to “progress” and change it up! Challenge yourself! It doesn’t have to be a long workout either! With your careeer or business advancement it’s the same thing! You STOPPED PROGRESSING. You got set in your ways and decided you don’t want to learn that new skill set or new “platform” because it feels like work.

2. … Read more

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