The global confectionery industry is constantly evolving to meet the requirements of modern-day consumers. With global health concerns as a result of Covid-19, there has been a considerable increase in the consumption of confectionery .Busana Muslim More and more consumers are shifting away from the traditional three meals a day to small portions. Indulgence in confectionary continues to be a growing trend with all its health benefits.
The Changing Trend in the Confectionery Market
The global confectionery market is predicted to grow at a CAGR of 3.45% in the next few years till 2024. The busy lifestyles of people have replaced meals with snacks. The changing consumer eating patterns are an indication of convenience food that reflects the growth seen in the confectionery industry. Chocolate remains the most popular subcategory item, with the Middle East and the Asia Pacific as strong markets of exotic confectionery products. Low calorie, high
